Launched in 2003 by Bpatch, Ltd., Bidvertiserburst onto the CPC ad network scene by trying to differentiate itself from the many other contextual networks available. Their innovative business model was, and still is today, to sell their publisher’s ads to the highest advertising bidder on a price-per-click basis.
As such, advertisers bid against each other for a publisher’s ad space, with the highest bidders always getting displayed on the publisher’s website.
Features
Competing in the CPC market is not easy for an up-and-coming ad network with the giant Google AdSense towering over its competition and monopolizing the market. However, Bidvertiser has stepped up to the plate and actually offers publishers many benefits over AdSense.
The first is that Bidvertiser offers an extremely low minimum payment of only $10. This is one of the smallest minimum payments in the industry, and coupled with the fact that publishers can withdraw via PayPal, Bidvertiser immediately becomes a viable solution for many publishers. Compare this to AdSense which requires a minimum withdrawal of $100, and does not offer payment via PayPal.
Another advantage Bidvertiser has over most other ad networks is that their ads are completely customizable. While many other networks including AdSense allow custom colors, Bidvertiser also allows users to customize additional features such as font and text size, and even the actual size dimensions of the ads. This effectively allows publishers to create ads of any custom sizefor superlative integration.
The last major perk Bidvertiser has over AdSense and other networks is their ease and speed of signing up. Within 5-minutes, a brand new publisher can sign-up to Bidvertiser and have integrated ads up and running on their site.
Bidvertiser also serves ads based on their 3rd-generation bidding-based system, which allows them to accept all sites including: flash sites, sites with little content, and password-protected pages.
In addition, Bidvertiser recently (early 2008) launched ads for RSS feeds due to the large increase of webmaster bloggers. In order to display the ads, Bidvertiser requires publishers to switch to a new feed URL hosted on Bidvertiser's servers. This can be troublesome for some publishers as they would have to redirect subscribers of their old RSS address to the new feed, but is easy for anyone using Feedburner since the source RSS address can easily be changed.
Unfortunately, Bidvertiser excels in all areas except for one: payouts. Sadly, this is arguably the most important element of an ad network.
Most publishers report rather poor earnings and conversion rates with Bidvertiser when compared to other CPC networks such as AdSense. This is most likely due to the almost unfair advantage AdSense has with massive advertiser base; while Bidvertiser has a decent advertiser base of their own, Google simply has a lot more, and more advertisers results in higher competition, and thus highe
r payouts.
Signing Up
Bidvertiser offers one of the fastest and easiest sign-ups available. Registration does not require W9 or W8BEN tax forms to be signed and sent in, and after confirming their e-mail address with an e-mailed confirmation code, applicants will receive instant activation and approval.
There are no traffic or demographic requirements, and publishers can get started immediately, adding their ad code to their sites the second their accounts are activated.
However, it is important to note that in order to help prevent offensive websites from joining their network. Bidvertiser manually reviews and approves each site, usually within 48 hours. During this time, publishers’ ads will display the d
efault Bidvertiser ads.
Control Panel
Bidvertiser sports one of the most impressive control panel’s available. It is extremely user-friendly and straightforward, while both lightning fast and visually appealing at the same time. And, of course, it offers many great features as well.
First, Bidvertiser gives publishers absolute control over the look and feel of their ads, allowing them to customize everything including colors, font and text size, and even the actual dimensions of the ads themselves. This makes Bidvertiser the perfect network for publishers who require a specific or custom ad size that no other network offers.
In addition, the way Bidvertiser’s ad code is created and managed, publishers never have to update their ad code on their sites. For example, with AdSense, when a publisher wishes to modify the color of their ad, they need to update their site with the new modified code. But with Bidvertiser, the code never needs to be changed, as it is automatically done within the control panel. This offers a major convenience.
Publishers can easily filter out any unwanted ads, although each ad has already been pre-screened by Bidvertiser’s editorial team. Publishers can also easily add their other owned websites to their account as well.
Bidvertier’s stats are calculated live; impressions are displayed up to a 4-hour delay, but click statistics are updated immediately.
Payment
Bidvertiser pays in monthly installments on Net-15 Payment terms, and offers one of the lowest minimum payouts in the industry at only $10. However the $10 minimum payout is for PayPal withdrawals only. In addition to PayPal, Bidvertiser can also pay by check, but the minimum payment for check is $50.
Compared to AdSense, which does not offer PayPal as a payment option and has a much higher minimum payout at $100, Bidvertiser easily wins in the payment category.
Referral Program
Bidvertiser offers a referral program and all existing publishers are automatically eligible, only needing to activate it by clicking a button within the referral section of their control panel.
All referral earnings are tracked in a separate referral control panel which contains detailed reports and a wide selection of various banners of different sizes and colors. Like their main publisher control panel, Bidvertiser’s referral control panel is extremely easy to use and offers pretty much everything publishers need.
Bidvertiser allows publishers to refer both advertisers and publishers, and their payouts are as follows:
- For the first $10 a referred advertiser spends, the referring publisher will receive $5. When that same referred advertiser spends $50, the referring publisher will receive an additional $20.
- For the first $10 a referred publisher earns $10, the referring publisher will receive $10. When that same referred publisher earns $50, the referring publisher will receive an additional $40.
Earnings from referrals are included and paid out with the publisher’s main account with the same monthly payment cycle and payment methods and terms.
Customer Support
In addition to a ticket support system, Bidvertiser also offers phone support Sun-Thurs from 7am-9pm with toll-free numbers available for USA, Canada, France, and International users.
Their phone support was contacted as part of the testing and research for this review, with Bidvertiser responding quickly with minimal waiting times. While they satisfactorily answered our questions, they could have been a bit friendlier.
Additional Information
Bidvertiser has no limit as to the number of allowed ads per page, and there have been no reported issues with publishers running both Bidvertiser and AdSense on the same page.
Summary
Bidvertiser excels in every area such as their great control panel and superb level of ad customization. Their greatest feature is arguably their payment options, offering payment via PayPal as well as an incredibly low minimum payment of $10.
Unfortunately, Bidvertiser’s targeting is not as powerful as other contextual networks such as AdSense, resulting in poorer conversion rates. In addition, Bidvertiser’s smaller network of advertisers leaves the competition not as strong as their Google counterpart.
However, despite their lower payouts, Bidvertiser is still a great company and useful for publishers seeking low minimum payments, custom ad sizes, or simply an alternative to AdSense.
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